Full-Time Digital Marketing Lead (Programmatic)

• Lead and grow the programmatic media buying team.
• Develop and implement upper-funnel programmatic strategies focused on increasing brand awareness, reach, and engagement.
• Collaborate with analytics, creative, and marketing teams to align campaigns with business objectives and brand positioning.
• Maintain relationships with DSP partners, SSPs, and data providers.
• Monitor market trends, competitor activity, and programmatic innovations.
• Mentor, train, and motivate the team.

Requirements:

• 4–5+ years of experience in digital marketing.
• Deep understanding of the programmatic ecosystem: DSP, SSP, DMP, Ad Exchanges, RTB.
• Hands-on experience with major DSPs (DV360, The Trade Desk, etc.).
• Strong expertise in strategic planning and building media mixes focused on brand awareness KPIs.
• Proven track record of managing $100K+/month budgets.
• Experience working with first-party and third-party data, segmentation, look-alike audiences, and retargeting strategies.
• Knowledge of analytics tools (GA4, Power BI/Tableau).
• Experience in building and developing a team.
• Excellent negotiation and communication skills.
• Strong analytical mindset and data-driven decision-making.
• Upper-Intermediate+ English for communication with international partners.

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