Full-Time Digital Marketing Manager

Digital Marketing Manager supports AMS’s mission by growing individual and school memberships, maximizing member and non-member revenue, driving leads for events and new Montessori teachers, and increasing engagement with parents, schools, and other key audiences.

Focus areas:

• Improving website performance and paid ad conversions while collaborating with the Engagement and Retention and Growth Marketing Managers on content and messaging.
• Oversee AMS’s main website (amshq.org) and associated platforms, ensuring seamless user experiences, optimized functionality, and robust analytics reporting.
• Manage relationships with external partners (web agency) for web development and ongoing SEO.
• Website Management: Oversee the forthcoming WordPress-based website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations). Optimize website traffic.
• Create, modify, and maintain fresh content, collaborating with AMS colleagues.
• Manage associated platforms: AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements.
• Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals.
• Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.
• Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization.
• Digital Advertising & Analytics: Develop, launch, and optimize paid advertising campaigns across Google Ads, and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.
• Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports.
• Continuously track and optimize campaigns, including A/B testing of creatives, landing pages, and ad placements.
• Optimization & Strategy: Analyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership.
• Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback.
• Coordinate with external partners to enhance AMS’s digital ecosystem.

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