Full-Time Digital Marketing Manager

HyperionDev is a leading tech education provider, recognized for coding bootcamps and partnerships with top universities.

They're committed to closing the tech skills gap and have reached millions of learners globally.

HyperionDev seeks a results-driven, data-focused Paid Media Manager to lead paid media strategy and execution across multiple channels and brands.

Responsibilities:

• Develop and lead paid media strategies across platforms (Google, Meta, Reddit, etc.).
• Execute and optimize daily campaigns (PPC, display, social ads).
• Manage budgets, forecast, and allocate spend based on performance.
• Track, analyze, and report campaign performance using tools like Looker Studio.
• Collaborate with sales, product, and creative teams.
• Optimize customer funnels and landing pages.
• Manage relationships with key platforms.
• Mentor the paid media team and share best practices.
• Stay up-to-date with industry trends and share knowledge.

Requirements:

• 3+ years managing large-scale paid media campaigns.
• Proven experience in B2C marketing, ideally in tech, education, or SaaS.
• Strong analytical skills (Google Analytics, Google Tag Manager, etc.).
• Experience with budgeting and forecasting, managing multi-million rand budgets.
• Creative and strategic mindset (A/B testing, creative optimization).
• Excellent communication skills.
• Action-oriented, self-starter, and able to work independently.

Preferred Experience:

• Scaling ATL advertising budgets.
• Experience with BigQuery/SQL used with GA4.

Benefits:

• Hybrid work options.
• Remote work opportunities.
• Opportunity to learn new tech skills through coding bootcamps.
• Work with industry leaders in edtech.

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