Full-Time Digital Marketing Manager

Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.

This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.

• Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
• Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
• Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
• Collaborate with design and development teams to implement UX/UI improvements
• Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO

What we are looking for:

• Proven experience within Digital Marketing and demonstratable knowledge of core principles
• Excellent understanding and experience of website metrics and best practices
• Data and insight driven – with ability to interpret to make meaningful change
• Good understanding of CMS systems and other related tools – ideally SAP Hybris
• Good at handling time-sensitive projects and working to deadlines
• Good level of understanding of digital marketing channels i.e. PPC, social, display, email
• Fundamental understanding of SEO
• Excellent relationship builder – both internally and with third-party agencies
• Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
• Excellent interpersonal, communication and influencing skills
• Ability to work to tight deadlines, manage multiple priorities and project timelines

What is the last date for applying to the job?

Which countries are accepted for this remote job?