Full-Time Digital Marketing Manager - Online Marketing

The Digital Marketing Manager at Daxko will manage and optimize websites and digital marketing campaigns for maximum lead generation and organic growth.

Collaborate with campaign managers, product marketers, SEO Specialists, designers, developers, and paid media teams to develop and execute performance-driven strategies.

• Lead and implement SEO strategies across multiple brands, focusing on technical SEO, content optimization, and voice search.
• Develop and oversee CRO strategies to optimize conversion rates.
• Monitor and optimize campaign performance using tools like Google Analytics, Marin, and platform-specific analytics.
• Integrate analytics platforms with business operations software for comprehensive impact reports.
• Plan, execute, and analyze A/B testing campaigns.
• Collaborate with cross-functional teams to align SEO and CRO efforts with broader strategies.
• Drive content optimization leveraging AI and machine learning tools.
• Maintain and enhance local SEO strategies.
• Communicate actionable insights based on campaign performance data.
• Stay informed on latest digital marketing trends and implement innovative solutions.

Required Skills and Experience:

• Bachelor's degree or 3+ years of agency experience
• 2-4 years managing large-enterprise SEO and CRO strategy
• 2-4 years experience with data tools (Google Analytics, SEMrush, Search Atlas, Google Search Console)
• On-page and Local SEO experience
• WordPress experience (including landing page build-out)
• Direct customer interaction experience
• Experience managing multiple brand accounts
• Comfortable with complex software programs
• Ability to stay updated on industry trends and learn new skills
• Strong organization and planning skills
• Excellent time management, communication, interpersonal, and customer service skills
• Extreme attention to detail
• Ability to work independently and within a team

Benefits:

• Flexible PTO
• Affordable health, dental, and vision insurance
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work option

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