Full-Time Digital Marketing Manager (Remote)

Digital Marketing Manager will lead the digital marketing plan for Experian Automotive.

This role will work with marketing, product marketing and cross-BU digital teams to develop the digital approach and ongoing plan.

Execute all digital marketing including websites, SEO, SEM/PPC, social, email, content marketing and analytics by developing and achieving clear goals for engagement, leads and retention.

You will report to the Head of Marketing, Experian Automotive.

Responsibilities:

• Work with teams and outside agencies in forming the digital marketing plan to improve user experience.
• Manage the website (develop a plan to update website and ongoing maintenance plan working in a CMS including updating taxonomy, loading videos, blog posts, images, integrating 3rd party platforms and creating new pages including writing/editing web content).
• Develop SEO plan to maximize inbound organic traffic.
• Create plan to manage SEM to maximize Return on investment.
• Develop overall email marketing plan (create emails in Eloqua and manage email databases).
• Manage social networks (write and edit social posts and posting content to LinkedIn, Twitter and Facebook).
• Develop content marketing asset creation and distribution plan (video content).
• Use analysis to evaluate end-to-end customer/user experience.
• Evaluate digital channel performance (A/B testing and digital marketing campaigns) and assess against goals (Return on investment and Performance Indicators).
• Create MQL tracking by working with marketing and sales operations to develop a plan for tracking marketing qualified leads.
• Identify creative growth strategies (evaluate digital insights, optimize spend and performance).

Requirements:

• Undergraduate degree in Marketing or equivalent work experience
• At least 10 years of work experience in a marketing department working in the digital space
• Demonstrated knowledge of Eloqua, Salesforce.com, Content Management Systems, social media platforms
• Demonstrated analytical skills
• Comfortable in team-oriented atmosphere
• Proficient in Microsoft Excel (maintain complex spreadsheets) and PowerPoint

Perks:

• Lucrative overachievement plan
• Experian Elite – Annual trip for Top Performers
• 15 days of vacation accrual, 5 sick days, 2 volunteer days
• Wellness plans, online discounts, employee discounts, pet insurance
• Employee stock purchase program and 401K matching and immediate vesting

What is the last date for applying to the job?

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