Full-Time Digital Marketing Specialist

The Paid Digital Marketing Specialist will oversee paid search (PPC, SEM) and paid social media campaigns, working with agency partners.

They will coordinate with the agency to ensure alignment with strategic objectives and manage campaign implementation.

Responsibilities:

• Support digital marketing managers by providing campaign strategy, execution, optimization, and performance details.
• Liaise with the ad agency for paid campaign tasks, including creative, tracking, budget, bid optimization, ad copy updates, and keyword management for product campaigns.
• Collaborate with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans.
• Collaborate with growth and product marketing teams for enhanced audience targeting and messaging, driving webinar and event registrations.
• Collaborate with Organic Social and SEO teams to deliver coordinated execution for cost-efficient paid campaigns.
• Support GTM efforts with data analysis and insights for monthly planning and QBRs.

Qualifications:

• 2-5 years of experience running enterprise-level paid media campaigns.
• Experience with start-ups or high-growth companies beneficial.
• Experience with Google Ads & Bing Ads Editor for building, bulk editing, and optimizing campaigns, keywords, and ads.
• Experience with audience targeting and remarketing on LinkedIn.
• Experience delivering sophisticated search media plans and strategies.
• Experience with SEO and social media co-optimization.
• Solid understanding of Microsoft Office (especially advanced Excel), and experience with Tableau, Power BI, and Google Data Studio.
• Experience with ABM tools (6Sense, Clearbit, Dreamdata), Wrike, and Zapier a plus.

Additional Information:

• Background checks required where permitted.
• Equal opportunity employer.
• No sponsorship offered for candidates not eligible to work in the position's location.

What is the last date for applying to the job?

Which countries are accepted for this remote job?