Full-Time Paid Social Media Marketing Manager

We’re seeking a creative and data-driven Paid Social Media Marketing Manager to lead and optimize our paid social advertising campaigns across Meta and other social platforms.

The ideal candidate has a strong track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies.

The ideal candidate thrives in a values-based and collaborative environment and demonstrates a growth mindset.

With a passion to dive deep, this candidate has strong project management skills with attention to detail, and a track record of transforming marketing performance data into digestible, actionable insights.

As a key driver of California Closets’ growth, this role works in partnership with the Brand Content and drives the results for a high-impact, high-visibility acquisition marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives.

Responsibilities:

• Own the paid social content calendar and execute full funnel creative strategies from awareness and consideration to customer prospecting and retargeting.
• Creative will be informed by the Brand’s Content calendar, current social media trends, and data-driven organic and paid social performance insights
• Drive and manage customer acquisition through social platforms such as Facebook, Instagram, Reddit, TikTok, Snapchat, Pinterest, LinkedIn with detailed knowledge of audiences, functional nuances, and targeted channel levers
• Proactively identify and embrace all aspects of social media – from algorithm shifts to available audiences, campaign and placement types, ways to leverage 1P data by platform and awareness about emerging platforms and related technologies
• Manage the results of paid social media influencer marketing strategies that align with our Brand goals and objectives
• Collaborate with the Brand Content team to identify, engage and manage relationships with influencers representing California Closets in paid social media campaigns
• Present the strategy, tactics and results to key owner/operator stakeholders, sharing insights and techniques used improve channel effectiveness via presentations, meetings and webinars
• Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives at Meta, TikTok, Pinterest etc.
• Design, launch, and manage performance-driven paid campaigns on Meta (Facebook/Instagram), TikTok, Pinterest and/or other social platforms, focusing on CPA and ROAS goals
• Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance
• Run in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities
• Collaborate across levels and functions within Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives
• Ensure agency partner teams effectively balance bid methods to deliver intended outcomes, at scale and on time, and within efficiency guardrails
• Ensure that all your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies

Qualifications:

• 5+ years of professional hands-on paid social media planning and management experience with platforms including Meta properties, TikTok, Pinterest, Snapchat and Reddit. Experience must be focused on paid, not organic.
• Experience in managing paid social media projects and implementing paid social media influencer marketing strategies
• Familiarity working with paid influencer platforms
• Strong experience using Google Analytics (G4) and leveraging data and metrics to drive campaign improvements
• Strong experience with Excel (data manipulation, charts and pivot tables)
• Advanced experience building, managing and optimizing social campaigns within the Meta and other social media platforms
• Experience working within cross-functional marketing and creative teams
• Must be willing to work Pacific or Mountain Time

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