Full-Time Digital Marketing Specialist

Digital Marketing Specialist at Aledade.

Drive the success of digital outreach with high-impact campaigns engaging healthcare providers and decision-makers. Work across email marketing, paid media, landing pages, and web content.

Primary Duties:

1. Digital Marketing Campaign Management and Optimization: Design and implement integrated campaigns across organic digital (email marketing, landing pages, web pages) and paid digital (Google PPC, LinkedIn, programmatic, content syndication) channels. Align marketing initiatives with business goals, ensuring consistent brand messaging. Schedule, deploy, and monitor campaigns for accuracy and timeliness. Conduct A/B testing to optimize marketing assets.
2. Email Marketing: Craft and implement email marketing strategies, including segmentation and targeting. Develop email content and copy, incorporating personalization. Collaborate with design and content teams. Manage and grow email subscriber lists, ensuring compliance with privacy regulations.
3. Paid Advertising: Partner with team leaders on paid advertising strategies (PPC, programmatic, display, content syndication). Support campaign budget development, focusing on ROI maximization. Craft and refine advertising copy. Collaborate with design to optimize ad visuals.
4. Landing Page and Webpage: Develop and refine landing pages and website content, ensuring adherence to brand guidelines. Stay updated with SEO and UX/UI trends.
5. Collaboration: Work closely with cross-functional teams (Portfolio, Field Marketing, Customer Experience, Marketing Ops, Sales, Corporate Marketing) to align digital strategies with business objectives. Collaborate with team members for successful execution and knowledge sharing. Contribute to team knowledge by sharing best practices.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4+ years of digital marketing experience, with email marketing and paid advertising expertise
• Proficiency with platforms like Salesforce, HubSpot, Google Adwords, LinkedIn, and programmatic advertising
• Strong analytical and problem-solving skills, with familiarity in analytics tools (Google Analytics, SEMrush, HubSpot, SFDC)

Preferred Skills:

• Excellent communication skills
• Experience managing vendor and agency relationships
• HubSpot, Google Adwords, and Google Analytics certifications
• ABM certifications

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