Full-Time Digital Marketing Specialist

Cority is seeking a Digital Marketing Specialist to support the development and implementation of a comprehensive digital strategy focused on increasing organic and paid traffic, improving engagement, enhancing user experience, and optimizing search engine results.

Primary Responsibilities:

• Perform ongoing paid keyword discovery, expansion, and optimization (Google Ads, Bing).
• Leverage a holistic strategy and coordination of search marketing activities across paid and organic channels, considering social media opportunities.
• Assist in the creation and implementation of an ongoing SEO program.
• Consult on multi-lingual, multi-regional, and global SEO strategy.
• Identify opportunities for improvement in digital marketing activities related to lead generation campaigns.
• Develop, implement, and optimize link-building strategies.
• Manage updates and conversion optimization strategies for advertising channels (paid social).
• Ensure leads are accurately routed to internal resources.
• Evaluate the quality of leads and optimize conversion rates.
• Manage and report on campaign and channel performance.
• Drive A/B testing process within SEM and landing pages, reporting and acting on results.
• Collaborate with internal and external resources on SEM & SEO priorities.
• Collaborate with solutions marketing and brand communication teams on ad copy and landing pages.
• Support the optimization of digital operations through marketing automation tools, CRMs, websites, and other marketing technologies.

Requirements/Qualifications:

• Bachelor's degree.
• 3+ years of relevant digital marketing experience, focusing on B2B SaaS or software.
• Background or experience in relevant industries (e.g., environmental, health, safety, sustainability, quality).
• 3+ years of progressive experience in digital marketing.
• 3+ years of hands-on experience with SEO and SEM (Google Ads, Bing, LinkedIn).
• Experience optimizing paid advertising channels.
• Knowledge of digital and search marketing trends.
• Working knowledge of marketing automation tools (e.g., Salesforce, Marketo).
• Ability to operate and excel at strategic and tactical levels.
• Knowledge of HTML, CSS, JS, XML (some to advanced).
• Strong communication and collaboration skills.
• Understanding of the B2B marketing funnel and how to align digital marketing with customer journeys.
• Highly organized, detail-oriented, and capable of effective project management.
• Strong problem-solving skills.
• Strong, reliable internet connection.

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