Full-Time Digital Marketing Specialist

Job Overview: Digital Marketing Specialist

The Digital Marketing Specialist plays a pivotal role in crafting and executing impactful digital campaigns that drive awareness, engagement, and measurable outcomes. This position requires a comprehensive understanding of various digital channels and the ability to adapt to market trends and technologies. You will collaborate with internal teams to uncover new possibilities for clients while serving as an expert on key aspects of digital marketing.

Key Responsibilities:

• Craft integrated campaigns encompassing outbound, inbound, content, and nurture components.
• Partner with internal teams to identify and capitalize on new opportunities for clients in the digital realm.
• Stay abreast of industry best practices and recommend cutting-edge strategies to enhance client performance.
• Execute data-driven strategies to increase awareness, drive traffic, and achieve tangible results across various digital platforms.
• Analyze data, identify trends, and develop insightful reports to illustrate campaign performance and outcomes.
• Present campaign results and insights to clients, translating technical concepts into clear, actionable takeaways.

Ability To:

• Understand client goals and develop comprehensive strategies to achieve measurable impact.
• Demonstrate proficiency with digital marketing tools such as Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Advertising, Mailchimp, Moz, SEMRush, AdRoll, Hootsuite, or similar platforms.
• Interpret data, identify patterns and anomalies, and make informed decisions to optimize campaign performance.
• Work effectively with cross-functional teams to foster a positive and supportive environment.
• Embrace evolving market trends and technologies with enthusiasm and a proactive approach.

Qualifications:

• Associate’s or Bachelor’s Degree in Marketing, Communications, or a related field. (Relevant certifications and experience may be considered)
• Proven success in demand generation, inbound marketing, digital advertising, SEO, SEM, conversion optimization, reporting, and analytics.
• Strong time management, organizational, and communication skills.

Benefits:

• Work with a wide range of clients across various industries.
• Enhance your skills through paid professional development leave and ongoing training programs.
• Enjoy work-life balance, with this fully remote position and a remote work stipend.
• Medical, dental, vision, life insurance, 401(k) with matching, parental leave, and more.

Technical Requirements for the Remote Digital Marketing Job

To ensure seamless remote work, candidates must have:

• Reliable internet connect with download speeds of 20Mbps or higher
• Upload speed of 5Mbps or higher

Join a Diverse and Inclusive Team

We celebrate diversity and are committed to creating an inclusive workplace where everyone feels empowered to bring their authentic selves to work. We are an equal opportunity employer and welcome applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or protected veteran status.

By joining our team, you’ll have the opportunity to:

• Work with a diverse group of professionals
• Grow your skills and advance your career as a Digital Marketing Specialist