Full-Time Digital Marketing Specialist
Mdf Commerce, Inc. is hiring a remote Full-Time Digital Marketing Specialist. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
Mdf Commerce, Inc.
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We’re seeking a talented Digital Marketing Specialist to join our team and lead our efforts in leveraging HubSpot for impactful marketing campaigns and initiatives.
As the Digital Marketing Specialist, you will play a pivotal role in shaping and executing our digital marketing strategy to achieve business objectives for the ePRO TRX team at SOVRA. You will be responsible for managing all aspects of HubSpot development and execution, including emails, landing pages, websites, SEO/AIO strategies, campaign management, and reporting/analytics.
What will your primary responsibilities look like?
- HubSpot Development & Management: Configure, optimize, and manage HubSpot as our primary marketing automation platform, including emails, landing pages, workflows, websites, and overall platform strategy.
- Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns across email, web, and digital channels to reach target audiences and meet performance goals.
- SEO & AIO Strategy: Develop and execute strategies for search engine optimization (SEO) and artificial intelligence optimization (AIO) to increase discoverability and improve marketing performance.
- Reporting & Analytics: Monitor campaign performance and platform usage, analyze metrics and KPIs, and generate insights to drive continuous improvement and ROI.
- Collaboration & Communication: Work closely with marketing, sales, and product teams to align campaigns with business objectives. Share updates, results, and recommendations with stakeholders.
- Continuous Improvement: Stay updated on HubSpot capabilities, SEO/AIO best practices, and evolving digital marketing trends to identify opportunities for innovation and growth.
What elements of your professional background will be necessary and helpful in this role?
- Bachelor’s degree in marketing, or a similar diploma in Communications, Business, or a related field.
- Proven experience (3–5 years) in digital marketing with a strong focus on HubSpot administration and campaign management.
- Proficiency in HubSpot (required); experience with workflows, automation, and reporting dashboards.
- Strong knowledge of SEO strategy and an understanding of AIO best practices.
- An analytical mindset with the ability to interpret data and turn insights into action.
- Excellent communication, collaboration, and project management skills.