Full-Time Digital Marketing Specialist

You will play a pivotal role in shaping our client’s national and international marketing strategy and executing high-impact campaigns.

Responsibilities:

• Oversee digital marketing efforts, including SEO, paid advertising (PPC), webinar strategy, social media, and website management, to leads.
• Develop webinar promotion strategies using paid ads, and social media to drive registrations and engagement.
• Monitor and optimize website performance and user experience, ensuring accessibility and clear paths to conversion.
• Focus on expanding our global leadership and sales academy community while converting followers to paid members.
• Develop and implement social media strategies to enhance brand presence, drive engagement, and generate leads across various platforms (e.g., YouTube, Facebook, Instagram).
• Oversee the creation of compelling content (blogs, articles, videos, etc.) that resonates with national + international audiences and supports marketing objectives.
• Monitor and analyze marketing performance metrics, such as ROAS, engagement rates, and conversion rates, to optimize strategies and campaigns.
• Manage marketing budgets effectively, allocating resources to maximize impact and ROI.
• Stay informed about industry trends, competitive landscape, and emerging technologies to drive innovation and maintain our competitive edge.

Requirements:

• 3-6+ years of hands-on digital marketing experience as an individual contributor, ideally with experience in marketing leadership training programs/courses.
• Demonstrated experience in copywriting, webinar marketing, social media, SEO, and PPC.
• Technical proficiency using social media marketing channels such as Instagram, Facebook (ads), LinkedIn, Twitter, YouTube, and Google Analytics.
• Able to write Facebook ads, VSL or video ad scripts, and/or web/landing pages that connect with our audience and convert.
• Sharp copywriting skills and understanding of conversion rate optimization with the ability to improve and optimize a marketing asset for better conversions.
• Strong strategic mindset with the ability to develop and execute innovative marketing strategies that drive business growth.
• Some understanding of international markets and cultural nuances with experience adapting marketing strategies for diverse regions and audiences.
• Proficiency in analyzing marketing data and metrics to derive insights and make data-driven decisions.

Bonus:

• Relationships/contacts nationally and internationally for immediate gig opportunities.

Other details:

• Excellent written and verbal communication skills.
• Excited to work in an environment similar to a startup - you have a track record of being adaptable to changing priorities in a fluid, high-growth environment.
• Passionate and motivated about your work - you are eager to unlock your full potential and grow further in your career.

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