Full-Time Digital Marketing Specialist - Remote

Reporting to the Marketing Director, we are looking for a Senior Digital Marketing Specialist to join our team in the B2B Healthcare IT space, specifically Revenue Cycle Management.

You will manage the daily management of our digital marketing efforts, including website management, SEO, PPC ads, and collaboration with our digital marketing agencies.

Main Responsibilities:

• Website Management: Oversee the daily management and optimization of our website using Adobe Experience Manager. Ensure the website is user-friendly, up-to-date, and optimized for search engines (SEO).
• SEO and Keyword Research: Conduct keyword research using Ahrefs and implement on-page optimization strategies to lead quality traffic and improve search engine rankings.
• PPC Ads Management: Manage our Microsoft and Google PPC ad campaigns to maximize return. Collaborate with agencies to develop paid search strategies.
• Agency Collaboration: Work with our organic and paid digital marketing agencies to produce high-quality work that aligns with our marketing goals.
• Reporting and Analysis: Perform regular reporting on website and ad performance utilizing Adobe Analytics, Salesforce Lightning, Google Ads, and Google Search Console. Collaborate with agencies to identify insights, and areas for improvement to present back to the larger Marketing team.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing in the B2B IT space.
• Experience in Adobe Experience Manager, Adobe Analytics, and Google Ads.
• Experience with SEO, PPC, and digital marketing best practices.
• Interpret data to make informed decisions.
• Experience working with digital marketing agencies and knowledge of website chat technologies and personalization strategies.

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