Full-Time Digital Media & Audience Analyst

As a Digital Media and Audience Analyst you will play a crucial role in the execution of cross-platform digital campaigns and audience strategies. Working in coordination with campaign strategists and account teams, the Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. They will also own creating audience recommendations and managing audience distributions for our self-serve customers.

• Implement and support healthcare focused D2C and HCP campaigns across multiple channels and platforms
• Create and implement tracking and tagging elements across varying campaign assets
• Collaborate with strategic leads to develop campaign and audience strategies for managed campaigns and self-serve customers
• Manage campaigns across multiple platforms including Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors
• Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations
• Manage the process of defining audiences to be targeted, creating audience recommendations, and tracking and compiling usage reports from customers
• Manage the distribution of Definitive Healthcare Audience segments programmatically via onboarders to DSP, SSP, CTV, Social, and other media destinations
• Manage operations tasks and track issues in Jira and trackers, and own internal team communication on a timely, consistent basis
• Troubleshoot audience segment delivery issues, such as distribution completion or segment identifiers and sizes, with end platforms and onboarders
• Escalate operational issues, delays and challenges, pairing each with suggested solutions

• Baseline knowledge of digital marketing with 1-3 years working in digital media, ad or marketing technology, or ad operations
• Healthcare Marketing background preferred
• Excellent attention to detail
• Strong analytical abilities, comfortable reviewing data and reports to make educated decisions
• Desire to work in a fast-paced work environment, and ability to manage time to commit to on time delivery, every time
• Strong MS Office skills, especially Excel
• Desire to learn new platforms and technologies. Ability to learn independently using open resources, help docs, etc

• Programmatically trade/buy inventory in a real-time bidding environment
• Familiarity with Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads and LookerStudio
• Experience using LiveRamp, and other advertising operational tools
• Knowledge of Media vendors, platforms, data partners, SSPs and DSPs like The Trade Desk, DeepIntent, PulsePoint, Facebook Ads Manager, Amazon, etc.

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