Full-Time Director Campus & Influencer Marketing

The Job: Reporting to the Vice President/Senior Vice President, Integrated Marketing, the Director will oversee the strategy and execution of influencer and campus marketing campaigns on behalf of Her Campus Media (HCM). This role will manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service. The Director will play an important role in client-facing communication, cross-team collaboration, and guiding junior team members to successful delivery. This individual is both strategic and execution-minded: comfortable advising clients, making data-driven recommendations, and actively guiding execution to ensure flawless delivery. The Director will also contribute thought leadership to campaign ideation, influencer marketing best practices, and industry trends.

Responsibilities:

• Lead the strategy and execution of influencer and campus campaigns across digital, experiential, sampling, and ambassador programs, serving as the primary client-facing contact to ensure clear communication, solutions-oriented problem solving, and on-time delivery.
• Oversee the development and approval of campaign briefs, guidelines, and influencer deliverables while managing influencer selection, vetting, outreach, and contracting, including fee negotiation and compensation budget oversight to ensure alignment with client goals and FTC/legal compliance.
• Partner with Sales (Business Development) and pre-sale Integrated Marketing leadership during proposal development by providing program insights, thought starters, and category expertise to help secure new business.
• Collaborate with cross-functional teams (Sales, Activation, Legal, External Vendors, etc.) to ensure seamless execution.
• Leverage reporting, data, and analytics to measure program success, optimize performance, and recommend future improvements.
• Manage and mentor direct reports and junior team members, supporting their professional development, client service skills, and overall campaign execution.
• Stay ahead of influencer and campus culture trends while building and nurturing relationships with influencers, talent agencies, and strategic campus partners, sharing insights and recommendations with internal teams and clients.

Requirements:

• Bachelor’s degree (or equivalent experience) preferred
• 7+ years of experience in influencer, community, or experiential marketing (agency or media company background strongly preferred)
• Proven success in managing client relationships and delivering campaigns across influencer, social, and experiential channels
• Strong understanding of influencer and campus marketing trends, especially within Gen Z and college audiences
• Strong people-management skills with the ability to inspire confidence, provide constructive feedback, and support team growth
• Excellent client-facing and presentation skills; ability to confidently communicate with clients and internal stakeholders
• Superior organizational skills and attention to detail; ability to juggle multiple programs simultaneously
• Strong analytical mindset with experience using campaign data and reporting tools to optimize performance
• Proficiency with project management and influencer/marketing platforms (e.g., Later Influence, Asana, Google Suite); knowledge of TikTok and Instagram required

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