Full-Time Director, Commerce Business

Bustle Digital Group is seeking a strategic, data-savvy, and entrepreneurial Commerce Director to help lead and grow our multi-brand commerce (affiliate marketing) team.

This senior-level role combines analytical rigor, content sensibility, and strong marketing instincts to scale a critical revenue stream across BDG’s portfolio.

You will be responsible for the commerce content marketing strategy, managing a team of commerce strategy employees, and managing key relationships with affiliate partners and platforms.

Key Responsibilities:

• Oversee marketing and distribution of commerce content across social platforms, newsletters, search, on-site, etc.
• Manage all performance analysis and model building for the team.
• Oversee product discovery and creative best practices for product imagery used in content and on distribution channels.
• Maintain and grow relationships with affiliate networks and DTC brands; negotiate rates and flat fee deals, test and onboard new partners, and evaluate technology tools.
• Act as the internal company representative for the commerce team.
• Act as team liaison in day-to-day communication with other BDG teams.
• Develop content and marketing experiments.
• Help manage the workflow of the full-time Commerce Manager and part-time commerce employees.

Qualifications:

• 7–10+ years of experience in digital performance marketing.
• Strong analytical skills: fluent in Excel/Google Sheets, Google Analytics, affiliate reporting platforms, and dashboards.
• Proven success managing a high-volume, high-growth digital business, preferably an affiliate program with revenue accountability.
• Strong editorial content and product marketing sensibility.
• Excellent communication and leadership skills.
• Track record of testing and iterating on marketing/affiliate strategies, using data to inform decisions.
• Highly organized, entrepreneurial, detail-oriented, and comfortable working in a fast-moving environment.

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