Full-Time Director, Field Marketing

• Work closely with CoLab’s CMO on the creation and execution of a comprehensive events and experiences strategy tailored to drive substantial enterprise pipeline growth
• Develop a multi-pronged strategy that is a mix of both new logo acquisition and expansion into existing accounts
• Oversee logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each event
• Work cross-functionally with marketing and sales to get the best possible return from event prep, onsite experience, and follow-up campaigns
• Build successful campaigns and events into repeatable programs
• Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution

• 3+ years of experience in a field marketing role, focused on B2B technology.
• Demonstrated experience defining, planning, and executing field marketing, events, and ABM strategies
• A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, high-touch experiences.
• A combination of strategic planning and hands-on tactical execution.
• Great project management skills including strong communication around project timelines, responsible individuals, and status.
• Experience working with customers in manufacturing (industrial equipment, heavy equipment, automotive) a plus.

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