Full-Time Director, Field Marketing & Global Events

We’re looking for a bold, strategic, and execution-savvy Director of Field Marketing to oversee our global events and field marketing efforts.

In this pivotal role, you’ll architect and execute a comprehensive field marketing and event strategy across key regions — including North America, EMEA, and APAC — to drive pipeline creation, accelerate deal velocity, and deepen customer engagement.

What you'll do:

• Develop and manage a global field marketing strategy aligned to business priorities, sales targets, and regional market dynamics
• Own the planning and execution of a global portfolio of field programs, including trade shows, roadshows, partner events, customer forums, and executive briefings
• Serve as a key marketing partner to global sales leadership, aligning closely with regional VPs and sales teams to understand goals, coverage models, and regional nuances
• Partner with product marketing, revenue marketing, and regional sales to create localized assets, messaging, experiences, and offers that resonate with target accounts and buyer personas across regions
• Lead the strategy and execution for global industry events, ensuring cohesive brand presence, regional relevance, and strong ROI
• Oversee field marketing budget globally, including planning, forecasting, regional allocations, ROI analysis, and optimization of program mix
• Measure and report on the impact of field marketing programs, providing visibility into performance across pipeline, revenue, and customer engagement
• Collaborate cross-functionally with the channel team to drive joint field programs with key channel and technology partners globally
• Optimize field marketing operations and processes: standardizing tools, templates, and workflows where possible, while allowing for regional flexibility
• Stay ahead of industry trends and field marketing innovations; test new engagement strategies to scale global impact while deepening regional authenticity

What you'll bring:

• 8+ years of experience in B2B field marketing, with at least 3 years in a global or multi-region leadership role
• Proven track record of building and scaling global field marketing programs that deliver measurable pipeline and revenue impact
• Experience leading distributed teams and collaborating with sales and marketing stakeholders across time zones and cultures
• Strong understanding of global and regional marketing dynamics, including localization, cultural considerations, and go-to-market variations
• Demonstrated success with integrated campaign development, ABM, event strategy, and partner marketing in a SaaS or high-growth tech environment
• Highly analytical with strong budget management and ROI reporting experience
• Exceptional cross-functional collaboration, communication, and project management skills
• Expertise with Salesforce, Marketo (or equivalent MAP), project management tools (e.g., Asana), and field engagement platforms
• Comfortable operating in a fast-paced, ambiguous environment where agility, innovation, and execution are equally valued

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