Full-Time Director, Financial Services Field Marketing

We need an action-oriented leader who thrives as a working manager and can build ServiceNow’s brand through effective field strategies, lead generation, pipeline development, and sales enablement.

Key Responsibilities:

• Lead a team of field marketers to develop and execute go-to-market strategies, including demand generation, brand awareness, social selling, digital initiatives, and thought leadership programs, to drive pipeline growth for AMS Financial Services sales teams.
• Demonstrate a leadership style that emphasizes collaboration, empowerment, and continuous improvement in team development.
• Develop and implement a comprehensive go-to-market plan, including demand generation, brand awareness, and thought leadership campaigns, specifically for the US Financial Services market.
• Collaborate with FinServ Sales leaders to review strategies and discuss initiatives that align with revenue goals.
• Manage the annual financial services marketing budget, reporting forecast and spend on a monthly/quarterly basis.
• Collaborate with key teams such as ABM, executive marketing, partner marketing, and AMS campaigns to drive an integrated plan for their regions.
• Work closely with the Financial Services Field Marketing team to build and execute strategic marketing programs that meet or exceed financial services sales targets.
• Measure all programs and optimize the marketing mix to maximize each investment.
• Work with the marketing operations team to understand and optimize lead flow, database use, segmentation, growth, metrics, and reporting.
• Lead marketing enablement by providing updates and announcements around field marketing, partners, analysts, executive programs, social media, and our ServiceNow annual user conference.
• As part of the AMS Marketing Leadership team, lead cross-functional initiatives to drive business forward and create more efficiency within our teams.
• Experience in leveraging AI to enhance work processes, decision-making, or problem-solving, including using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

15+ years of experience in marketing demand generation with a strong focus on pipeline and revenue orientation.

B2B marketing background, preferably in a large-scale cloud business.

Proven ability to build, motivate, and lead high-performing teams.

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