Full-Time Director of Demand Generation Marketing

Paytronix is a cloud-based digital guest engagement platform for the hospitality industry.

Our innovative platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized experiences.

Director of Demand Generation Marketing

Will lead a high performing team of demand generation specialists and digital marketers responsible for delivering global campaigns across email, web, paid media, SEO, chat, and more.

This role develops, manages, and reports on full-funnel, integrated marketing campaigns driving awareness, leads, and sales pipeline across all channels.

Reports to the Chief Marketing Officer. Partners closely with sales operations to drive, monitor, and manage lead and pipeline generation. This role is highly visible and vital to the organization's aggressive growth strategy.

Responsibilities:

1. Oversee the demand generation engine responsible for 67% of the sales qualified pipeline.
2. Develop and implement strategies across email, webinars, content marketing, paid media, and other channels.
3. Work with SDRs and the sales team to deliver marketing qualified leads.
4. Partner with marketing, sales, product, and other key functions to deliver effective campaigns.
5. Plan, measure, and report on the impact of campaigns and digital initiatives, optimizing ROI continuously.
6. Define and report on metrics to assess channel effectiveness.
7. Utilize, evaluate, and recommend improvements to the marketing tech stack.
8. Manage all aspects of underlying technologies and analytics.
9. Lead a high-performing demand generation team.
10. Work with agencies to plan, execute, and optimize organic and paid campaigns.
11. Manage the company website, including content, chat, UX, and SEO strategies.
12. Ensure consistent brand identity and messaging in content and campaigns.
13. Create and maintain a campaign calendar and metrics dashboards.
14. Analyze data and present business cases to stakeholders.
15. Handle high-volume requests and strict deadlines, making decisions based on overall business objectives.

Qualifications:

• Minimum of 10 years leading B2B demand generation for a technology company, with a proven track record of successful results.
• Experience in hospitality technology is preferred but not required.
• Bachelor's degree in marketing or business, or equivalent experience.
• Experience managing a demand generation team.
• Deep understanding of digital analytics.
• Comprehensive knowledge of the buyer's journey.
• Proficient in marketing technologies (HubSpot, Salesforce, Google Analytics, etc.).
• Ability to thrive in a fast-paced environment.
• Excellent communication, collaboration, project management, and organizational skills.

Salary: $170,000 - $190,000 with 10% bonus

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