Full-Time Director of Design

About Cro MetricsAt Cro Metrics, we’re passionate about helping our clients grow through data-driven experimentation. We believe the best insights and results happen where creativity, strategy, and measurement converge. As we continue to evolve our practice and expand our impact, we seek a Director of Design to spearhead our creative practice, drive innovation, and build a high-performing team.

Role OverviewAs our Director of Design, you will lead and grow a small but mighty design team, owning the creative vision and ensuring our work reflects Cro Metrics’ focus on experimentation and measurable outcomes. You will foster a culture of innovation and collaboration, translating client objectives into engaging, high-performing digital experiences. You will also operationalize design processes, champion data-driven thinking, nurture strong client relationships, and actively contribute to our marketing and business development efforts.

Key Responsibilities

1. Design Vision & Leadership
   • Establish and communicate a compelling design vision that aligns with our business goals, client success metrics, and focus on experimentation.
   • Inspire and guide the design team working with our strategists to explore creative solutions that balance innovation with measurable ROI.
   • Serve as the champion for design across the organization, elevating its role in delivering outstanding client outcomes.
2. Results-Obsessed
   • Lead design projects that drive improved conversion rates, customer engagement, and overall ROI for our clients.
   • Partner with cross-functional teams (Product, Strategy, Program Management, Engineering) to understand client objectives and develop impactful, user-centered designs that move the needle.
   • Consistently articulate the ‘why’ behind design decisions, demonstrating how great design connects with consumers and drives meaningful action.
3. Works Well With Others
   • Cultivate strong relationships with client teams and internal stakeholders, championing a culture of open communication and teamwork.
   • Guide designers and cross-functional partners to solve complex problems collaboratively, prioritizing the best solution over personal preference.
   • Provide clear and constructive feedback, encouraging continuous improvement while leaving ego at the door.
4. Operational Excellence
   • Develop and refine scalable processes to deliver high-quality creative work efficiently and effectively.
   • Implement and socialize design standards that maintain consistency across projects and teams.
   • Ensure the design team adapts quickly to changing client needs, industry trends, and new technologies.
   • Demonstrate mastery of design tools and workflows (e.g., Figma, Adobe Creative Suite) to streamline collaboration and productivity.
5. Data-Driven Decision-Making
   • Blend creative exploration with data insights, incorporating learnings from A/B tests, analytics, and user research into design decisions.
   • Partner with analytics and strategist teams to measure the impact of design initiatives, iterating rapidly to optimize performance and deliver measurable results.
6. Client Advocacy & Presentation
   • Act as a compelling presenter and storyteller, persuasively explaining design rationale and connecting design decisions to business outcomes.
   • Build trust and confidence with clients through expertise, empathy, and a deep understanding of their brand vision and objectives.
   • Recognize and pursue opportunities for expanding client relationships through additional design services and thought leadership.
7. Talent Magnet
   • Recruit, mentor, and inspire a high-performing design team, ensuring alignment with Cro Metrics’ service offerings and internal marketing needs.
   • Partner with People Operations and Leadership to attract, hire, retain, and grow diverse design talent and manage a network of freelance resources.
   • Maintain a healthy balance between design excellence, client needs, and profitability, always striving for sustainable growth and impact.
8. Marketing & Business Development Contributions
   • Collaborate with Marketing and Business Development teams to develop compelling pitches, decks, case studies, and thought leadership content.
   • Evolve and enhance the Cro Metrics’ brand Position data+design as a key differentiator in Cro Metrics’ offerings, driving client acquisition and expansion.

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