Full-Time Director of Ecommerce

The Director of Ecommerce will manage and enhance the performance and user experience of Truewerk's direct-to-consumer ecommerce platform to drive revenue growth and influence core digital KPIs. This role requires balancing strategic thinking with hands-on execution, owning the entire site experience for a seamless online shopping experience.

Responsibilities:

1. Develop and execute a comprehensive ecommerce strategy for revenue growth, customer acquisition, and KPI optimization (Bounce Rate, Conversion, AOV, UPT, AUR, etc.).
2. Oversee and optimize the Shopify Plus platform, ensuring smooth functionality and adherence to best practices.
3. Manage website development and operations, including UX/UI improvements, digital merchandising, and technical performance.
4. Develop a digital merchandising strategy enhancing product discovery and navigation.
5. Collaborate with performance marketing and creative functions to enhance landing pages, promotional strategies, and site messaging.
6. Lead an A/B testing and conversion rate optimization program.
7. Work closely with Operations on forecasting and assortment planning.
8. Create insightful reporting dashboards to track key metrics, forecast trends, and identify optimization opportunities.

Requirements:

• 7-10+ years of ecommerce management experience (DTC or retail).
• Shopify Plus expertise.
• Experience with tangible goods (hardgoods/softgoods), preferably in apparel, outdoor, retail, or CPG/consumer goods.
• Prior roles as a Digital Product Owner, Ecommerce Manager, or Digital Merchandising Manager, or early experience as a Site Merchandiser/Ecommerce Specialist.
• Proven ability to develop and execute a site roadmap.
• Deep understanding of ecommerce best practices and technologies (web development, UX/UI design, site optimization).
• Strong analytical skills using Google Analytics, Shopify, Klaviyo, Tableau/Looker, A/B testing, and personalization tools.
• Experience with digital merchandising tools like Searchspring and RetentionX.

Benefits:

• Hybrid work schedule
• Competitive salary + performance-based bonus
• Comprehensive benefits package

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