Full-Time Director of Growth

As the Director of Growth, you will be responsible for Vention’s digital lead generation and qualification activities.

Optimizing for pipeline generation, you will be entrusted with a sizable paid marketing budget that will be allocated across a portfolio of campaigns and channels.

In this highly technical role, you will also maintain and improve Vention’s growth stack, related data architecture and business logics and algorithm.

1. Develop and execute Vention lead acquisition strategy for performance marketing and organic/SEO channels
2. Manage a team of senior performance marketers, creating operating drumbeat, experiment cadences and learning feedback loop
3. Allocate paid marketing spend to maximize pipeline creation, in line with Vention’s business strategy and priorities
4. Maintain a detailed understanding of paid campaign performance through deep analytical scrutiny and real-time reporting
5. Ensure a proper distribution of leads between sales motions, territories and product groups
6. Optimize traffic-to-lead conversions, working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user journey.
7. Leverage behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conversion
8. Build and maintain Vention’s attribution model to guide decision-making about future spend allocation
9. Maintain and improve data architecture of the growth stack, from paid campaign, to cohort monitoring, to CRM workflows.
10. Maintain and optimize CRM data architecture and processes to improve the sales team’s efficiency and improve customer data analysis and segmentation
11. Ensure proper integrations and data integrity between all go-to-market related tools, including CRM, email marketing, calendaring, structured outreach, enablement, and more
12. Maintain and improve business logic and algorithm for lead scoring, grading and routing, with intent to maximize pipeline creation
13. Work collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account executives

Bachelor degree in engineering, data science, mathematics or economics

8-10 years of experience managing paid marketing across various platforms and channel (i.e. Google, Youtube, Linkedin & others)

Skilled in data and system architecture in the context of growth stack (i.e., Salesforces, Snowflake, PowerBI, Google Analytics, etc.)

Proven expertise in CRM management with deep knowledge of CRM data structure and best practices, including certifications for Salesforce administration (SCA, SCAA)

Track record or managing external marketing spend in excess of $5M

Strong knowledge of SEO/SEM mechanisms and a track record of successful implementation

What is the last date for applying to the job?

Which countries are accepted for this remote job?