Full-Time Director of Growth Marketing

Overview: Join PolicyMe, a startup modernizing insurance. We seek a data-driven Director of Growth Marketing to manage a sizable annual budget and drive efficient scaling. You'll maximize ROI, meet ROAS targets, and relish challenges related to budget constraints. Lead a performance-focused team, collaborate with product and customer insights, and experiment with new marketing strategies to accelerate growth. Advise B2B2C partners on growth strategies, and drive brand success.

Responsibilities:

• Maximize Budget and ROAS: Own a CAD 8-10 million marketing budget across various channels (Search, Display, Social, Affiliates). Strategically scale campaigns while protecting ROI and meeting ROAS targets. Embrace budget constraints as challenges.
• Holistic Channel Integration: Develop strategies for cohesive channel integration, ensuring a seamless customer journey across all touchpoints. Monitor cross-channel data to refine targeting and messaging.
• B2B2C Advisory: Act as a growth consultant to partners, sharing best practices, experimentation insights, and data-driven recommendations to aid their growth.
• Customer-Centric Approach: Leverage product and customer data, analyze calls, and prioritize customer needs. Tailor go-to-market strategies to different buyer personas.
• Strategic Experimentation: Design rapid experiments, analyze results, and iterate to drive growth and explore new channels, with a particular focus on Search (SEM).
• Team Leadership & OKRs: Set clear team and individual OKRs. Provide consistent performance reviews and guidance.
• Brand & Performance Synergy: Maintain brand consistency and balance immediate sales impact with brand awareness.
• Start-up Grit & Agility: Pivot quickly to changing market conditions and proactively address challenges. Work effectively in a fast-paced environment.

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