Full-Time Director of Marketing

• Develop and execute a data-driven marketing strategy to increase brand awareness, customer acquisition, and revenue growth across all channels, using KPIs and performance metrics to guide decision-making.
• Oversee integrated marketing campaigns including website strategy, product, and event marketing, ensuring alignment with business goals and continuous optimization through A/B testing, analytics, and customer feedback.
• Responsible for the creation, execution, and optimization of digital marketing and content strategy to drive brand engagement, lead generation, and customer retention.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and data literacy to drive measurable outcomes.
• Collaborate cross-functionally with Sales, Product, and Executive teams to align marketing initiatives with go-to-market strategies, using shared dashboards and analytics to track joint performance.
• Own and manage the marketing budget, applying financial modeling and ROI analysis to ensure efficient resource allocation and maximum impact.
• Analyze marketing performance across channels and campaigns, leveraging tools such as Google Analytics, CRM data, and marketing automation platforms to inform strategy and support executive reporting.
• Drive brand positioning and messaging, using market research, customer segmentation, and competitive analysis to ensure consistency and relevance across all touchpoints.
• Identify and evaluate new growth opportunities, including partnerships, channels, and emerging technologies, using predictive analytics and market intelligence.
• Manage external vendors and agencies, ensuring deliverables meet performance benchmarks and align with brand standards.
• Stay current on industry trends, competitor activity, and customer insights through continuous market analysis and benchmarking.
• Leverage AI and automation tools to streamline operations, personalize customer experiences, and enhance campaign effectiveness.
• Other duties as assigned, with a focus on strategic initiatives that benefit from analytical rigor and cross-functional collaboration.

• Minimum of 5 years of progressive experience in marketing roles, with a proven track record of driving measurable growth, brand development, and cross-functional collaboration—preferably within the HCM or SaaS industries
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required; advanced degree or certifications in data analytics or digital marketing a plus
• Demonstrated success in leading and optimizing multi-channel marketing strategies (digital, content, brand, product marketing) using performance metrics and customer insights

• Strong analytical and critical thinking skills with the ability to interpret complex data and translate insights into actionable strategies
• Proficient in key marketing and business software platforms, with a focus on data visualization, automation, and CRM integration
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively

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