Full-Time Director of Marketing Strategy

Founded in 2005, Big Sea is a fully-remote digital marketing and web development agency. We believe in the transformative power of communication and dedicate ourselves to magnifying our purpose-driven clients' efforts. We are seeking a Director of Marketing Strategy to lead client strategy and execution across our nonprofit and purpose-driven brands.

At Big Sea, the Director of Marketing Strategy is responsible for the development of and successful management of digital strategy for client brands.

The role requires an innovator, trendsetter, and progressive thinker who can connect digital to all other aspects of a client's business and drive growth opportunities.

Requirements

1. Strategy Development: Develop strategies for clients and the agency, determine key questions, and use research best practices (qualitative and quantitative) to answer questions like target buyers, offering differentiation, brand communication, and digital experience integration. This combines knowledge of client objectives, online strategies, and competitive landscapes with industry knowledge to deliver effective digital marketing recommendations.
2. Work with Cross-Functional Teams: Collaborate with SEO, Content, Social, Paid Media, and Web teams during client onboarding to synthesize research into a cohesive narrative.
3. Develop Buyer Personas: Create buyer personas based on client marketplace position, unique value proposition, and buyer journey.
4. Define Marketing Goals: Identify client marketing goals, objectives, and corresponding metrics to measure progress.
5. Develop Multi-Channel Strategies: Develop multi-channel campaign strategies that support the larger strategy across brand, content, SEO, web, and paid media.
6. Content-Led Growth: Build comprehensive content-led growth strategies to help clients achieve their financial goals.

Leadership:

• Champion client needs and wishes within the team.
• Ensure clear and actionable client communication.
• Maintain insight into client projects and relationships.
• Present strategies and pivots with clear rationale to the client.

Client Relationships:

• Manage client expectations.
• Identify needs, evaluate solutions, and increase client satisfaction.
• Pay attention to client priorities, and defend their position to the team.
• Communicate difficult information tactfully.
• Resolve or escalate issues promptly.
• Cultivate positive relationships, measure satisfaction, and develop future project pipeline.
• Organize regular account review meetings with the internal strategy team to assess strategy, goals, and satisfaction.
• Seek professional development opportunities.

Delivering Great Work

• Establish clear client goals and expectations.
• Create thorough marketing plans leveraging agency resources.
• Communicate thoughtfully, accurately, and efficiently internally and externally to build strong relationships.
• Handle and resolve escalations diplomatically.
• Manage meetings, navigate personalities, and maintain trust.
• Present confidently to internal and external stakeholders.
• Demonstrate strong organizational skills, attention to detail, and multitasking abilities.
• Adapt to shifting priorities.
• Act as a liaison between teams.
• Be a team player and receive constructive feedback.
• Participate in team meetings and company events.
• Self-manage in a virtual work environment.

Requirements:

• Bachelor's degree or higher in Marketing, Communications, or related field.
• At least 10 years of agency experience.
• Experience with full-funnel marketing planning.
• Experience working with HubSpot, Asana, SEMRush, Google Analytics, WordPress, and other digital marketing tools.
• Understanding of digital marketing reporting tools and metrics.
• Strong written and verbal communication skills (samples required).
• Emotionally intelligent and likeable

What is the last date for applying to the job?

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