Full-Time Director of Omnichannel Marketing (Remote)

Key Responsibilities:

• Lead segmentation strategies and audience journey mapping.
• Develop audience segments based on demographic, behavioral, and psychographic data.
• Collaborate with content teams to develop marketing messages and content.
• Create and oversee deployment of social campaigns.
• Establish search as an important pillar of MDLinx omnichannel marketing strategy.
• Oversee email and text marketing campaigns.
• Set the strategy for endemic-growth marketer and marketing technologist.
• Partner with martech lead in integration and management of marketing technology platforms.
• Use data analytics tools to measure campaign performance.
• Stay up-to-date with the latest marketing trends and technologies.
• Work closely with other marketing functions to ensure a cohesive marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7-10 years of experience in omnichannel marketing.
• Previous marketing agency experience preferred.
• Deep understanding of omnichannel marketing strategies.
• Strong technical background with the ability to manage and optimize marketing technology tools.
• Excellent project management, analytical, and communication skills.
• Proven leadership and team management skills.
• Pharma/healthcare industry experience.

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