Full-Time Director, Partner Engagement

Director, Partner Engagement

We’re looking for a strategic leader to shape how ServiceNow shows up for partners on stage, on screen, and through our highest-impact moments. This role will define the content, creative, and engagement strategy for our most critical partner-facing moments, from flagship in-person events to always-on digital experiences and webinars. You’ll bring together storytelling, creative vision, and event programming to scale our impact using AI, partner insights, and cross-functional alignment to help our team build an experience center of excellence. This is a key role for someone who sees events not just as moments, but as an engine for influence, activation, and community.

Key Responsibilities:

• Event & Webinar Content Strategy: Lead the development of Partner content narratives, build a scalable webinar and virtual event content strategy, translate strategic priorities into partner-centric content, and support campaign prioritization.
• Storytelling & Executive Messaging: Infuse storytelling and strategic clarity into decks, videos, executive sessions, and webinars.
• AI-Driven Scale & Experience Center of Excellence: Use GenAI and content ops tools to streamline production, scale content creation, personalize messaging, develop repeatable playbooks, and introduce new formats and technologies.
• Creative Ownership & Agency Oversight: Own the creative vision for partner-facing events and broadcasts, guide internal teams and agencies, and ensure a cohesive visual identity.
• Measurement & Optimization: Define content and creative success metrics, use data and partner insights to optimize messaging, and establish scalable feedback loops.

What We’re Looking For:

• 10+ years of experience in event content strategy, partner marketing, executive messaging, or B2B storytelling.
• Strong background in planning high-impact in-person and virtual events with executive speakers and partner-facing narratives.
• Familiarity with GenAI and content tech to scale storytelling, personalize experiences, and streamline delivery.
• Cross-functional leadership experience, including managing agencies or working across large stakeholder groups.
• Executive presence and storytelling acumen.
• Clear understanding of where event messaging ends and self-service content begins.

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