Full-Time Director, Performance & Digital Marketing

• Performance Marketing & Media Strategy: Own and optimize paid media investments. Partner with Marketing leads to translate strategic priorities into integrated, performance-driven media plans.
• Manage media agencies to ensure campaigns deliver against ROI and KPI targets. Incorporate data-informed targeting and personalization strategies leveraging AI and marketing automation.
• Monitor competitive media trends and adapt media mix.
• Digital Marketing: Lead website strategy, optimization, and conversions. Oversee CRM and marketing automation programs.
• Own paid and organic social media strategy and management. Partner with Customer Experience and Product for a unified digital experience.
• Technology, AI & Analytics Partnership: Oversee digital agencies and marketing technology stack. Partner with Analytics to establish KPIs and attribution models.
• Champion AI-driven marketing initiatives.
• Leadership & Collaboration: Lead, coach, and inspire a high-performing team. Build strong cross-functional relationships.

• Bachelor’s degree in Marketing, Business, or related field.
• 12+ years in performance marketing, digital marketing, and/or media strategy.
• Proven track record managing multi-million-dollar media budgets.
• Deep expertise in paid media, digital channel management, and marketing technology.
• Strong experience managing websites, conversion optimization, SEO, and CRM/marketing automation platforms.
• Understanding of HIPAA, FDA, and FTC compliance in marketing.

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