Full-Time Director, Web Strategy

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. We are seeking a strategic and detail-oriented Director, Web Strategy, Platform and Content Lead to take end-to-end ownership of GeneDx.com and other company web presence.

This role will be responsible for establishing and executing overall web channel strategy and objectives.

Key Responsibilities

• Own the company website as a strategic channel, ensuring it supports business goals, delivers value to users, and reflects the brand effectively. Collaborate with Design, Product, and Marketing to enhance the user experience and performance of the website.
• Support the strategy and development of microsites or additional web presences as needed.
• Act as the primary point of contact for the web function, coordinating across Marketing, Design, Development, Product, and other internal teams.
• Manage relationships with external agencies, contractors, and tool providers to ensure project execution and operational efficiency.
• Define and maintain the content strategy for the website, ensuring alignment with overall marketing and business objectives. Serve as the gatekeeper for website content, supporting internal teams with content creation, updates, and publishing using established best practices. Use content management systems (CMS) to manage and publish content accurately and efficiently.
• Serve as the platform owner for the web tech stack (i.e. CMS, web apps, personalization tech, data tech, etc), ensuring it meets the needs of marketers, content creators, and developers. Partner with IT, Product, and Compliance teams or external partners when needed to drive platform enhancements to support scalability, governance, and content reuse, ensuring website meets security, privacy, and regulatory requirements. Collaborate with internal stakeholders to evolve workflows, permissions, and taxonomy structures to optimize publishing efficiency and accuracy. Evaluate and implement new tools, plugins, or upgrades in partnership with IT, Product and external vendors.
• Lead discovery and planning for any future platform improvements, integrations, or CMS enhancements. Establish and maintain SOPs, governance models, and performance metrics to support scalable web operations.
• Optimize all website content for search engines to drive visibility, discoverability, and organic traffic growth. Conduct keyword research and content audits to identify opportunities for improvement and increased engagement.
• Develop and implement robust processes for campaign tagging and web analytics to ensure data integrity and support performance measurement. Provide regular operational reporting on web performance, user engagement, and content effectiveness to marketing and leadership stakeholders Use data insights to inform decisions and continuously improve the website’s impact on business objectives.

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