Full-Time Experimental Paid Media Analyst

We are seeking an Experimental Designer & Analyst to spearhead creative performance analysis and testing across paid social media platforms like Meta, TikTok, LinkedIn, and others.

Key Responsibilities

• Creative Testing & Strategy: Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.
• Data-Driven Analysis: Serve as the primary analyst responsible for reviewing creative performance metrics (e.g., CTR, CPA, engagement rates). Use these insights to make recommendations for creative improvements and new test proposals.
• Performance Reporting: Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.
• Conceptual Proposals: Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.
• Trend Analysis: Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.
• Collaboration: Work with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.
• End-to-End Ownership: Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.

Requirements

• 3-5+ years in a role focused on paid social media, creative strategy, and performance analysis, preferably with Meta and LinkedIn.
• Proficiency in paid social media platforms (Meta Ads Manager, LinkedIn Campaign Manager) with a deep understanding of how creative impacts performance.
• Strong data analysis skills, with experience interpreting metrics and translating them into actionable insights.
• Expertise in A/B testing, multivariate testing, and performance tracking for digital campaigns.
• Proven ability to propose creative optimizations based on performance insights.
• Analytical mindset with creative problem-solving capabilities.
• Strong communication and presentation skills to articulate data insights and creative recommendations.
• Ability to work independently and manage multiple testing and optimization initiatives simultaneously.

Preferred Skills

• Experience with Google Analytics and other performance tracking tools.
• Background in performance marketing, with experience in both B2B and B2C environments.

Salary Range

Depending upon experience, salary range is between $80,000 - $100,000. All your information will be kept confidential according to EEO guidelines.

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