Full-Time Founding Marketing Lead

As the first full-time marketing hire, you’ll build upon the early foundation and lead marketing execution across the board. This role is ideal for a high-performing individual contributor who’s ready to take full ownership of demand generation, content strategy, event marketing, and brand presence — all while collaborating closely with sales, customer success, and product.

Responsibilities

1. Website Ownership: Manage and evolve the company website as the central marketing asset, in collaboration with design and development resources.
2. Content Marketing: Develop and own the content calendar. Write and manage blogs, case studies, landing pages, and customer-facing assets.
3. Campaign Execution: Run digital and outbound campaigns using HubSpot and other tools. Support email workflows, drip sequences, and reporting.
4. Product & Sales Enablement: Collaborate with sales to create high-converting assets such as one-pagers, product announcements, and customer communications.
5. Event Marketing: Own planning and execution for in-person and virtual events — from booth design and swag to logistics and vendor coordination.
6. Social & Brand: Manage and grow the company’s LinkedIn presence. Amplify thought leadership and strengthen brand awareness.
7. Cross-Functional Collaboration: Assist marketing, sales, customer success, and product teams with asset creation and other marketing materials.
8. Design: Light design work and familiarity with tools like Figma, Canva, or similar is a plus.

Requirements

• 3-6+ years of experience in B2B SaaS marketing.
• Proficiency with HubSpot or similar marketing automation tools.
• Experience with Figma or light design tools (or willingness to learn).
• Demonstrated experience owning marketing calendars, campaigns, and event logistics (in-person and virtual).
• Strategic mindset with a strong track record of executing marketing campaigns that drive growth.
• Strong communication skills, both verbal and written, with proven ability to collaborate cross-functionally with Sales, Product, and Customer teams.
• Must be able to work in a fast-paced environment with the ability to prioritize, multitask, perform well under pressure, meet deadlines, and wear multiple hats.
• Excited to work in a startup environment; you have a track record of being adaptable to changing priorities in a fluid, high-growth environment.

Bonus: Background in hospitality.

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