Full-Time General Manager, MoneySense

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect.

We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

The General Manager will shape the next chapter of MoneySense, one of Canada’s most trusted and award-winning personal finance media brands.

We’re looking for a leader who can combine editorial excellence with SEO and audience-growth expertise to help more Canadians feel confident in their financial decisions.

As General Manager, you’ll set the editorial vision, refine content strategy, and lead a talented team while also shaping how MoneySense continues to thrive as both a trusted resource and a successful business.

This is a high-impact opportunity to grow a national brand, shape financial conversations in Canada, and lead MoneySense into its future.

• Strategic Leadership: Co-design and execute a revenue strategy, Stay current with industry trends, Define and execute a content strategy, Collaborate with the CEO, Business Unit Director, Head of Product, etc., and cross-functional teams.
• Content Strategy, Development, and Management: Develop and implement a comprehensive content strategy, Oversee the creation, curation, and distribution of high-quality content, Set and uphold editorial standards, Build, manage and mentor a team, Collaborate with the partner relations team, Occasionally craft high-quality, data-driven content, Plan, manage, and execute a content calendar.
• Audience Growth and Engagement: Develop strategies to expand audience reach, retention, and engagement, Analyze performance metrics and user feedback, Expand the publication’s reach through partnerships.
• Brand Building: Act as the public face of the publication, Cultivate a network of thought leaders, experts, and collaborators.

• Experience and Expertise: 7+ years in editorial leadership roles, Proven success in building and scaling content brands, Strong understanding of the Canadian personal finance landscape and digital media trends, Experience in real estate-related content or a solid understanding of the real estate market is a significant plus.
• Skills and Abilities: Strategic thinker, Exceptional editorial judgment, Proficient in CMS, analytics tools, and project management software, Strong leadership and team management skills, Data-driven decision-maker.
• Personal Attributes: Passionate about personal finance, Highly collaborative, Adaptable and forward-thinking.

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