Full-Time Global Head of Digital Marketing

Global Head of Digital Marketing & Branding

Drive digital marketing and branding strategies for compelling global presence.

Report to Global Marketing & Communication Department.

Enhance digital customer experience, amplify brand identity, and leverage digital channels for business growth.

Key Responsibilities

1. Digital Ecosystem Management & Strategy
   • Build, maintain, upgrade, and manage comprehensive digital marketing ecosystem (websites, platforms, social media).
   • Ensure brand consistency, security, and optimized customer journey.
   • Develop digital experiences across customer touchpoints to drive engagement and loyalty.
2. Digital Marketing & Growth
   • Design and execute data-driven digital marketing strategies to enhance brand awareness, lead generation, social advocacy, and customer retention.
   • Oversee SEO, SEM, social media, content marketing, and digital advertising.
3. Website & Digital Experience Management
   • Lead website strategy, ensure seamless UX/UI, mobile optimization, and accessibility across devices.
   • Utilize analytics to track performance, identify improvement areas, and implement data-driven optimizations.
4. Brand Identity & Content Strategy
   • Define and evolve global graphic brand identity, maintaining consistency across channels (in collaboration with Corporate).
   • Oversee engaging content aligned with SEO, brand messaging, and audience engagement.
5. Data & Performance Analytics
   • Implement and leverage digital marketing analytics for campaign effectiveness, strategy optimization, and business growth.
6. Innovation & Emerging Technologies
   • Stay ahead of digital trends, tools, best practices, and technologies for continuous innovation and market relevance.
7. Stakeholder Collaboration
   • Partner with Global Marketing & Communication managers, cross-functional teams, and external agencies to align digital marketing strategies with business objectives.
8. Team Leadership & Budget Management
   • Lead a team of four professionals (social media, web management, branding).
   • Manage external agencies and content creators.
   • Oversee and allocate digital marketing budgets effectively to maximize ROI.

Education & Experience

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 8-10 years of experience in digital marketing and branding, ideally in an international company.

Core Competencies

• Strong strategic & analytical mindset, expertise in digital marketing channels (SEO, SEA, SMO, content marketing, web analytics)
• Strong background in brand strategy, visual identity, and storytelling.
• Proficiency in CMS platforms (WordPress, Drupal) and project management tools (Basecamp, GanttProject, Atlassian Suite)
• Ability to navigate complex, fast-paced environments and drive digital transformation.
• Strong interpersonal skills to collaborate across departments and build positive partnerships.
• Fluent in French and English (excellent written and verbal communication).

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