Full-Time Global Head of Digital Marketing

As the Global Head of Digital Marketing & Branding, you will drive our digital marketing and branding strategies, ensuring a compelling and consistent digital presence across global markets. Reporting to the Global Marketing & Communication Department.

You will enhance digital customer experience, amplify brand identity, and leverage digital channels to support business growth.

This role requires strong leadership, strategic vision, and expertise in digital marketing, branding, and cross-functional collaboration.

You will work closely with key stakeholders, including internal teams (Leaders, Corporate, Business, CSR, HR) and external partners (agencies, freelancers, and content creators), and orchestrate project management, to align digital marketing initiatives with our diverse audience – ranging from candidates and investors to artists, labels, and the broader music ecosystem.

1. Digital Ecosystem Management & Strategy
   • Build, sustain, upgrade and manage a comprehensive digital marketing ecosystem, including company websites, third-party platforms, and global/local social media channels.
   • Ensure brand consistency, security, and an optimized digital customer journey.
   • Develop digital experiences across customer touchpoints to drive engagement & loyalty.
2. Digital Marketing & Growth
   • Design and execute data-driven digital marketing strategies that enhance brand awareness, lead generation, social advocacy, and customer retention.
   • Oversee SEO, SEM, social media, content marketing, and digital advertising initiatives.
3. Website & Digital Experience Management
   • Lead website strategy and ensure seamless UX/UI, mobile optimization, and accessibility across devices and platforms.
   • Utilize analytics to track performance, identify areas for improvement, and implement data-driven optimizations.
4. Brand Identity & Content Strategy
   • Define and evolve the global graphic brand identity, ensuring consistency across digital and traditional marketing channels, in close collaboration with Corporate.
   • Oversee the creation of engaging content aligned with SEO best practices, brand messaging, and audience engagement.
5. Data & Performance Analytics
   • Implement and leverage digital marketing analytics to measure campaign effectiveness, optimize strategies, and drive business growth.
6. Innovation & Emerging Technologies
   • Stay ahead of digital trends, tools, best practices and technologies, ensuring continuous innovation and market relevance.
7. Stakeholder Collaboration
   • Partner with Global Marketing & Communication managers, cross-functional teams and external agencies to align digital marketing strategies with business objectives and market needs.
8. Team Leadership & Budget Management
   • Lead a team of four professionals (social media, web management, and branding) while managing external agencies and content creators.
   • Oversee and allocate digital marketing budgets effectively to maximize ROI.

Education & Experience:

Bachelor's degree in Marketing, Business, or a related field (MBA preferred). 8–10 years of experience in digital marketing and branding, ideally in an international company, with strong business acumen.

Core Competencies: Strategic & Analytical Mindset – Expertise in digital marketing channels (SEO, SEA, SMO, content marketing, and web analytics). Branding & Creative Leadership – Strong background in brand strategy, visual identity, and storytelling. Digital Tools & Project Management – Proficiency in CMS platforms (WordPress, Drupal) and project management tools (Basecamp, GanttProject, Atlassian Suite). Change Management & Leadership – Ability to navigate complex, fast-paced environments and drive digital transformation. Stakeholder & Relationship Management – Strong interpersonal skills to collaborate across departments and build positive & lasting partnerships. Bilingual Communication – Fluent in French and English, with excellent written and verbal communication skills.

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