Full-Time Global Performance Marketing Manager

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers.

We're looking for a highly analytical and results-driven Global Performance Marketing Manager to lead our global paid media strategy. Reporting to the Head of Global Campaigns, you'll be instrumental in driving customer acquisition and revenue growth, collaborating closely with cross-functional teams, and optimizing our ad budgets for maximum ROI.

• Develop and execute a comprehensive global paid media strategy tailored for B2B, spanning channels such as paid search (Google Ads, Bing Ads), paid social (LinkedIn, Facebook/Instagram), content syndication, third-party sponsored publications, Performance Max, and emerging B2B platforms.
• Strategically manage and optimize paid program with focus on increasing return on ad spend (ROAS) and customer lifetime value (CLTV), while achieving key performance indicators (KPIs) for each channel within a cohesive global program. Focus on lead quality and pipeline generation.
• Collaborate proactively with internal teams, particularly the digital, sales, and product marketing teams, to identify and implement conversion rate optimization (CRO) opportunities that directly enhance the effectiveness and efficiency of paid programs.
• Lead the planning and execution of complex global campaigns, with a focus on localizing strategies and creative for regional markets, across North America, EMEA (UK, France, Germany) and Australia, ensuring cultural relevance and market effectiveness.
• Manage and drive performance of agency and vendor relationships, setting clear, data-driven performance expectations and holding them accountable for delivering on agreed-upon outcomes and strategic goals.
• Conduct in-depth analysis of campaign performance data to identify trends, derive actionable insights, and make data-driven optimization decisions. Regularly present comprehensive reports on key metrics, providing strategic recommendations to leadership.
• Stay ahead of industry best practices, emerging technologies, and competitor activities within the B2B marketing landscape to maintain a competitive edge and identify innovative growth opportunities.

• 5+ years of progressive experience in B2B performance marketing, with a proven track record of managing and optimizing significant ad budgets ($1M+ annually).
• Demonstrated expertise in developing and executing global B2B paid media programs, including successful localization strategies for diverse regional markets, especially EMEA (UK, France, Germany) and Australia.
• Expert-level understanding of key performance indicators (KPIs) for various paid channels, including CPL, CPA, MQLs, SQLs, and pipeline contribution, and how they contribute to a unified B2B paid media strategy.
• Superior analytical skills with the ability to interpret complex marketing data, derive actionable business insights, and make data-driven decisions that impact revenue.
• Proven ability to collaborate effectively with cross-functional teams, including digital, product marketing, and sales.
• Deep hands-on expertise in paid search, paid social, content syndication, third-party sponsored publications, and Performance Max, with a strong understanding of their application in a B2B context.

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