Full-Time Growth Marketing Lead

At Anchorage Digital, we are building the world's most advanced digital asset platform for institutions to participate in crypto.

We're looking for a dynamic and innovative Growth Marketing Lead to own our growth marketing function, build and mentor a high-performing team, and propel our company to new heights.

Technical Skills:

• Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.
• Build: Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.

Complexity and Impact of Work:

• Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.
• Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.

Organizational Knowledge:

• Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.
• Deliver: Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.

Communication and Influence:

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
• Contribute: Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.

You may be a fit for this role if you have:

• 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
• Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.
• Strong leadership experience, including direct management of marketing teams.
• Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).
• A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.

What is the last date for applying to the job?

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