Full-Time Growth Marketing Lead

• Own Paid Performance End-to-End: Manage and optimize campaigns across Meta, LinkedIn, and other core channels to hit aggressive CAC targets
• Pioneer New Acquisition Channels: Source and test unconventional paid opportunities
• Build a Creative Testing Machine: Develop and manage our ad creative pipeline, using AI tools like Midjourney, Runway, and ChatGPT to rapidly produce and iterate on ad variants
• Obsess Over the Numbers: Live in the data, running rigorous A/B tests, analyzing cohort performance, and making rapid optimization decisions based on subscriber LTV and advertiser acquisition metrics
• Scale What Works, Kill What Doesn't: Maintain a portfolio approach to channel testing with clear success criteria and aggressive budget reallocation
• Collaborate on Growth Strategy: Partner with Product, Data, and Sales teams to align paid efforts with broader growth initiatives and product launches
• Stay Ahead of the Curve: Constantly research emerging platforms, ad formats, and AI tools that could give us an edge

• 3+ years of hands-on experience managing significant paid media budgets ($100k+/month) with proven ROI
• Deep expertise in Meta Ads, with working knowledge of LinkedIn and emerging platforms
• Strong creative instincts and experience using AI tools for ad creation
• Data-driven mindset, able to identify and improve key metrics
• Track record of discovering and scaling non-obvious acquisition channels

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