Full-Time Growth Marketing Manager

CyberArk is seeking an Identity Security Growth Campaign Manager to orchestrate the marketing strategy to improve the growth of our Product-Led Sales self-service product programs.

This role is critical in designing and delivering effective programs to educate the market and drive demand for our solutions worldwide.

You will be an integral part of a newly formed, cross-functional PLG team owning the planning and executing of a product-led marketing strategy.

The ideal candidate is a self-starter and strategic thinker, applying a data-driven mindset to developing and executing leading-edge marketing programs.

This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the marketing plan.

Responsibilities include:

• Collaborating with cross-functional teams to devise and implement innovative marketing strategies to attract and retain self-service customers, boosting revenue, and growing CyberArk’s market share.
• Working cross-functionally to drive impact across every step of the customer journey.
• Building and integrating acquisition campaigns with the wider marketing organization (campaigns, web, SEO, and paid digital) to generate user growth.
• Developing nurture strategy and framework in collaboration with the marketing automation team for maximum lead conversion.
• Partnering with PMM, web, automation and product teams to map out self-serve user journeys to enhance self-service adoption.
• Assisting the Product Led Sales team in designing and building a streamlined sign-up experience.
• Analyzing qualitative and quantitative data to identify user actions and engagement rates, optimizing onboarding flows accordingly.
• Monitoring metrics to pinpoint areas for improvement and exploring innovative ways to impact core metrics.
• Aligning with partner marketing team to ensure marketplace optimizations.

Requirements include:

• 5+ years of experience in growth marketing, product-led sales, product-led growth, or similar roles.
• Cybersecurity marketing experience is a plus.
• Strong analytical skills to interpret data, derive actionable insights, and make data-driven decisions.
• Excellent communication skills, comfortable navigating large teams and operating cross-functionally with stakeholders.
• Experience in B2B SaaS marketing with a deep understanding of campaign creation, tools and platforms used across digital tactics.
• Familiarity with the data ecosystem, buyer and user personas.
• Hands-on experience with marketing automation and program collaboration tools (e.g., SFDC, Marketo, 6Sense, Demandbase, Microsoft Suite, PathFactory, Uberflip, Drift).
• AI marketing tool knowledge is a plus.
• Knowledge of SEO standard methodologies.
• Experience in partner marketing and collaborating with Cloud Providers.

Compensation: $116,000-$160,000/year, plus commissions or discretionary bonus.

CyberArk is an Equal Opportunity/Affirmative Action employer.

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