Full-Time Growth Marketing Manager

We’re seeking a Growth Marketing Manager to lead integrated campaign orchestration and digital marketing execution, driving high-quality pipeline growth.

This role is pivotal in planning, executing, and optimizing multi-channel demand generation programs, engaging target personas, converting leads, and accelerating sales.

You'll collaborate with Product Marketing, Digital, Field, and Sales teams to create scalable programs driving engagement, pipeline, and revenue for Mirantis solutions (Kubernetes, AI, and cloud infrastructure).

1. Campaign Orchestration & Strategy: Develop and execute integrated, multi-touch demand generation campaigns boosting awareness, lead acquisition, and pipeline acceleration. Align strategies with key go-to-market initiatives, product launches, and market trends.
2. Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer’s journey.
3. Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
4. Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates.

5. Digital Marketing & Paid Media: Own execution of paid media programs (Google Ads, LinkedIn, YouTube, etc.) driving high-intent conversions. Optimize website and landing pages for SEO, CRO, and personalized content.
6. Leverage marketing automation (Pardot, Marketo, or equivalent) and CRM tools (Salesforce) to track, nurture, and score leads.
7. Manage digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.
8. Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency.

9. Collaboration & Enablement: Collaborate with Content Marketing to develop campaign assets (eBooks, whitepapers, videos, webinars).
10. Equip SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.
11. Partner with Field Marketing on regional and event-based demand generation efforts.

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