Full-Time Growth Marketing Manager

About the RoleWe are searching for a Growth Marketing Manager to accelerate Tebra’s demand generation through innovative strategies and execution. This role will focus on optimizing conversion rates across paid media microsites, landing pages, email campaigns, and more. This role will also develop and manage advanced chat strategies leveraging our vendor’s suite of tools. Through data and experimentation, you will uncover opportunities to enhance user experiences, drive demand, and increase conversions.

As a key collaborator, you will partner with cross-functional teams such as sales, growth operations, and digital marketing to ensure seamless execution and alignment on business objectives.

Your Area of Focus

1. Strategic Testing & Optimization: Design and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns. Identify testing opportunities within campaign workflows in collaboration with the demand generation team. Develop optimization strategies for layouts, content, modules, CTAs, and functionality to improve conversions on landing pages and via email.
2. Data Analysis & Insights: Measure statistical significance and incremental impact of tests using tools such as Salesforce, Google Analytics, and VWO. Communicate data-driven insights to stakeholders across growth operations, marketing programs, content, and creative teams.
3. Channel-Specific Focus: Create and refine high-impact landing pages for paid advertising. Collaborate with the database marketing team to improve email campaign performance through CRO strategies. Contribute to campaign-level testing on paid channels (Paid Search, Paid Social, PPL, etc..) to optimize prospect journeys and maximize ROI.
4. Roadmap Ownership: Build and manage quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals.
5. Chat Strategy Execution: Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows. Train and manage AI chatbots, tailoring their performance to enhance customer engagement and demand generation. Strategically place chat experiences across web properties to maximize engagement and conversions.
6. Performance Monitoring: Regularly analyze chat performance metrics, iterating strategies to improve interaction quality, response accuracy, and lead qualification. Collaborate with sales and marketing teams to align chat strategies with broader acquisition and engagement goals.
7. Chat Vendor Management: Lead the partnership with Qualified, ensuring effective use of their tool offerings (e.g., chatbots, conversation routing, and real-time visitor insights). Stay updated on Qualified’s latest features and best practices to incorporate into Tebra’s chat strategy. Serve as the primary contact for Qualified, ensuring seamless tool integration and vendor communication.

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