Full-Time Growth Marketing Manager (Remote)

• HCP Audience Growth:Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy
• Commercial Growth Support (B2B): Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Develop growth experiments for new offerings to test traction and scale
• Performance Optimization: Partner with data analyst to develop dashboards to monitor key growth metrics
• Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization
• Marketing Technology Management: Partner with martech lead to evaluate and manage marketing technology tools
• Stakeholder Collaboration: Work closely with internal teams to ensure alignment and effectiveness of marketing strategies.

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing
• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
• Advanced Marketing Knowledge, Email and Text Marketing Expertise, Analytical & Measurement Skills, Communication Skills
• Technological Proficiency, Creative Problem-Solving, Project Management, Leadership

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