Full-Time Head of Audience Marketing - Longevity

We are seeking a Head of Audience Marketing to lead our longevity-focused events, featuring brands including A4M and the Global Longevity Summit. You will oversee audience development strategies across B2B and B2C longevity events.

Key Responsibilities:

• Develop and execute audience marketing strategies for longevity events.
• Lead multi-channel marketing campaigns targeting professional and consumer audiences.
• Analyze audience data to identify trends and opportunities.
• Collaborate with content teams to align marketing messaging.
• Build and maintain relationships with industry partners.
• Manage marketing budgets effectively.
• Oversee digital marketing initiatives.
• Develop audience personas and journey maps.
• Lead and build a team of marketing professionals.
• Identify AI and automation tools to enhance team capabilities.
• Craft compelling value propositions for all events.
• Develop and implement innovative pricing strategies.
• Maintain a strong focus on SEO, CRO, and Campaign Optimization.

The Ideal Candidate:

• Proven experience in audience marketing for events.
• Experience marketing to both B2B and B2C audiences.
• Strong understanding of the longevity sector.
• Exceptional creative thinking abilities.
• Data-driven approach to marketing.
• Excellent leadership skills.
• Outstanding project management abilities.
• Strong communication skills.

We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

What is the last date for applying to the job?

Which countries are accepted for this remote job?