Full-Time Head of CRM

• Responsible for the overall development and execution of CRM strategy.
• Own the end-to-end client communication strategy.
• Responsible for delivery and development of all CRM campaigns.
• Work closely with the wider marketing, product and data teams.
• Manage the orchestration of end to end communications.
• Work closely with the BI and Data team to develop detailed segmentation models.
• Working with 3rd party vendors on continuously optimising the systems.
• Develop engaging, impactful and personalised campaigns.
• Develop a client-focused culture.
• Work closely with the market research and customer experience team.
• Managing and developing the CRM team.
• Management of the CRM budget ensuring costs are forecast and managed.

• Strong track record in the development and delivery of complex CRM multi-channel and multi-regional strategies
• Experience of working in a highly regulated environment
• Experience getting the best out of customer marketing software solutions - ie Optimove, Hubspot, Salesforce, etc
• Excellent understanding of how messaging can drive customer behaviour and experience
• Customer and data obsessed
• Performance driven, comfortable with driving revenue growth
• Passionate and a real can-do attitude
• Extreme attention to detail
• Excellent stakeholder management and outstanding influencing skills
• Excellent cross-functional project management skills

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