Full-Time Head of CRM

Develop and execute a comprehensive CRM strategy focused on player retention, engagement, and increasing LTV across all segments.

Implement advanced segmentation and personalization based on player behavior, value (ARPU, LTV, Bonus Rate, etc.), preferences, and activity levels.

Track and analyze CRM performance using key metrics: OR, CTR, CR, RR, DAU/WAU/MAU, churn rate, bonus cost, act days and more.

Work closely with product, marketing, BI, and design teams to ensure alignment and seamless implementation of CRM initiatives.

Continuously explore new CRM tactics, run A/B and multivariate tests, and apply data-driven insights to improve campaign performance.

Requirements:

• 3–5 years of CRM experience, including at least 1–2 years in a team lead or head-level position within iGaming/Gambling.
• Deep understanding of player funnels, lifecycle stages, behavioural analytics, and retention metrics.
• Hands-on experience with CRM platforms.
• Proven ability to build and manage trigger-based, rule-based, and behaviour-driven communication flows.
• Strong command of Excel/Google Sheets and experience working with BI tools (e.g., Tableau, Looker, Power BI).
• Leadership and communication skills with the ability to set goals, motivate teams, and drive performance.

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