Full-Time Head of Global ABM

Head of Account-Based Marketing (ABM) at NIQ will be a key leader in driving marketing strategies for top accounts across core verticals.

This role requires a highly experienced marketing leader with a deep understanding of ABM, and the ability to build bespoke marketing plans tailored to individual clients or categories.

The ideal candidate will collaborate closely with senior internal account directors to deliver innovative, high-impact marketing strategies that drive measurable business results and strengthen relationships with top clients.

1. Account-Based Marketing Strategy: Develop and execute customized marketing strategies for each top account, aligning with client objectives, industry trends, and NIQ's overall business strategy. Ensure scalability, measurability, and drive revenue growth.
2. Collaboration with Account Directors: Build strong relationships with senior account directors to align ABM efforts with broader account strategies. Foster collaborative relationships across departments for seamless execution.
3. Client Engagement & Relationship Management: Act as the marketing lead for top accounts, engaging with senior stakeholders to drive marketing activities and build long-term partnerships. Manage client relationships, tailoring strategies to meet client expectations.
4. Expertise: Be recognized as an expert in ABM, providing guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success.
5. Problem Solving & Innovation: Identify marketing challenges impacting the business. Develop creative solutions using innovative thinking and problem-solving skills.
6. Cross-Functional Collaboration: Work closely with sales, product, and data teams to leverage insights, aligning marketing plans with commercial objectives.
7. Reporting & Analytics: Measure campaign effectiveness, providing regular reporting and insights to senior leadership. Ensure continuous optimization for high ROI.
8. Leadership & Guidance: Upskill a team of marketing professionals into ABM specialists, providing mentorship and thought leadership to execute at the highest level. Guide the strategic direction of ABM efforts.

Core Competencies & Requirements:

• Job Functional Knowledge: Advanced knowledge of ABM strategies and principles, proven track record in executing multi-channel marketing campaigns, and strategic direction in ABM.
• Business Expertise: Strong understanding of the business, anticipating client needs, and understanding business trends and regulatory changes affecting marketing strategy.
• Leadership: Proven ability to lead cross-functional teams and manage complex strategies, influence and providing thought leadership across departments and senior executives.
• Problem Solving: Expertise in identifying unique challenges and developing innovative, business-critical solutions.
• Interpersonal Skills: Strong communication and relationship-building skills to work with senior leaders, internally and externally.
• Impact: Develop and execute strategies that impact the business's strategic direction with measurable outcomes.

Key Qualifications:

• 10+ years of experience in ABM or related field, focused on large, strategic accounts.
• Experience in managing high-profile accounts within a B2B environment, ideally in data analytics or consumer goods.
• Strong analytical skills to use data for marketing decisions.
• Excellent project management skills, leading complex, cross-functional initiatives.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• Proficient in MS software and CRM suites.

Core Competencies:

• Strategic marketing perspective to enable business growth, maintaining a hands-on approach.
• Manage and partner with global, regional, and country stakeholders.
• Results-driven, leveraging data analysis to measure campaign impact and adjust strategy.
• Leverage the full marketing mix and communication tools.
• Operating and leading in complex organizations, adept communicator, and entrepreneurial influencer.
• Identify and solve challenges to communication, using influence, diplomacy, and creative problem-solving.
• Outstanding communication skills, crafting messages that resonate with target audiences.

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