Full-Time Head of Growth

Job Summary:

We’re seeking a strategic and hands-on Head of Growth to lead our user acquisition, engagement, and retention efforts—specifically targeting healthcare professionals (HCPs). In this role, you’ll own the full growth funnel, from acquisition to referral, and drive scalable, data-informed strategies that fuel our expansion. You’ll collaborate cross-functionally with product, sales, and commercial teams to align growth initiatives with user experience and growth goals, especially in support of pharma partnerships.

Duties/ Responsibilities:

• Growth Strategy & Execution: Own the full growth funnel: acquisition, activation, retention, and referral. Define and execute marketing experiments with a strong A/B testing cadence. Identify scalable user acquisition channels (organic, paid, partnerships, etc.). Develop and maintain KPIs around CAC, LTV, retention, and activation rates.
• Physician Acquisition: Build go-to-market strategies specifically targeting HCPs (MDs, DOs, NPs, PAs). Create incentive programs and onboarding flows that resonate with doctors. Partner with medical associations, KOLs, or CME groups to drive top-of-funnel growth.
• Product-Led Growth: Work closely with product to optimize onboarding, feature adoption, and in-app engagement. Identify product loops that can drive growth organically (e.g. referrals, content sharing).
• Pharma Partnerships & Monetization Support: Collaborate with sales/commercial teams to define user segments valuable to pharma. Ensure growth strategies support pharma-sponsored initiatives without hurting UX.
• Data & Analytics: Build dashboards and reports to measure and optimize growth initiatives. Analyze usage patterns and cohort behavior to inform roadmap and campaigns.

Experience:

• 5–10+ years of experience in growth, marketing, or product roles, ideally at a high-growth B2C or B2B2C startup.
• Prior work in the healthcare or pharma/HCP space strongly preferred.
• Proven experience scaling a consumer-facing product for physicians or healthcare professionals.
• Deep understanding of acquisition tactics for medical professionals (content marketing, peer referrals, events, KOLs, etc.).
• Experience running and optimizing multi-channel campaigns (paid social, SEM, content, SMS, email, etc.).
• Comfortable with marketing and analytics tools (e.g., Meta Business Suite, Mixpanel, Appsflyer, LogRocket, etc.).
• Familiarity with the regulatory and ethical landscape around pharma marketing and HCP communications.
• Startup mindset: comfortable with ambiguity, fast iteration, and wearing multiple hats.

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