Full-Time Head of Loyalty Marketing

• Design, develop & execute the Dan Murphy’s loyalty marketing strategy.
• Design and drive the next evolution of the My Dan’s loyalty program.
• Collaborate with cross-functional teams.
• Continuously evolve the loyalty program proposition.
• Partner with Group Marketing, Technology and endeavourX.
• Work in partnership with Endeavour Group Marketing Loyalty, 121 and Lifecycle team.
• Track and improve the end to end member experience.
• Utilise data analytics to measure program performance.
• Conduct regular customer analysis.
• Oversee the management of the loyalty budget.
• Manage relationships with external agencies.
• Lead and Inspire the broader marketing team.

• Significant experience (10 yrs+) in senior marketing and loyalty roles.
• Demonstrated experience designing and implementing strategy.
• Strong commercial acumen, with demonstrated P&L ownership.
• Excellent communication skills.
• Strong stakeholder management skills.
• Tertiary qualifications in Business and/or Marketing preferred.
• Demonstrated capability in customer experience and loyalty program design.
• Proven experience in people leadership.
• Proven ability to develop & execute strategy.

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