Full-Time Head of Marketing

We are looking for a strategic growth leader to own our full marketing funnel—from user acquisition to retention. You'll architect data-driven strategies across paid UA, social media, and product-led growth while leading creative production to scale our app globally.

• Paid Growth: Oversee UA campaigns (Meta, Google, TikTok, etc.), optimizing budgets and ROAS across markets with predictive campaign planning
• Organic Growth: Lead cross-country SMM strategy and organic traffic expansion
• Store Analytics: Own end-to-end ASO (App Store & Play Store optimization) with deep store analytics expertise
• Product Growth: Implement marketing-driven features and conversion optimizations through cross-team collaboration
• Creative Leadership: Develop high-performing ad creatives/content with producer through rapid testing frameworks
• Data Leadership: Build predictive analytics models for LTV forecasting and campaign scalability
• Team Scaling: Manage distributed teams (UA, SMM, creatives) with performance-driven culture

Requirements:

• 5+ years in mobile app/gaming marketing with UA expertise (CPI/ROAS-focused)
• Hands-on experience managing budgets across platforms
• Proven success in scaling apps internationally (emerging markets a plus)
• Strong analytical mindset
• Leadership experience managing cross-functional teams
• Fluent English (Upper-Intermidiate+)
• Hands-on experience launching and scaling web-to-app (W2W) funnels

What is the last date for applying to the job?

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